Welcome to the Hive, Truckpedia.
Justin, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Truckpedia is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US carrier with active DOT authority mapped, the 87,000 that look like Brown Dog Carriers, and three campaigns we'd run for Truckpedia in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Truckpedia.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a purchase triggered by growth pain rather than a calendar, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 87,000 to 145,000 more of your best customers?
You already have the dream ones: the trucking carriers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 87,000 to 145,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Brown Dog CarriersCut weekly admin processing time from 40 hours to just 5
Every cell is a trucking carrier.
Every US motor carrier with active DOT authority sits in the FMCSA Motor Carrier Census with fleet size, cargo type, and the owner or safety contact on file. We build the list from that, enrich the buyers, and time the sends to fleet-growth and compliance events.
You're the first supplier that comes to mind.
We'll actively monitor all 580,000 US carriers with active DOT authority and reach out when the right signal shows up, so Truckpedia is the first name a fleet owner thinks of when dispatch and compliance software comes up.
- New DOT authority grantedFMCSA SAFER new-entrant filings show a carrier setting up its stack from zero.
- Fleet size growth on MCS-150Biennial FMCSA update shows truck count rising, dispatch outgrows spreadsheets.
- CSA safety score spikeFMCSA SAFER scores flag violations that push carriers toward compliance software fast.
- Dispatcher or safety manager job postingA carrier hiring for ops is a carrier about to buy tools to support that role.
- ELD or factoring provider switchUCC filings and ELD registries show a vendor-stack change, TMS often follows.
- Conference rostersMATS, TCA, and Manifest attendee lists surface carriers actively shopping.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from FMCSA MCMIS, state DOT filings, and CSA safety scores. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Justin, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.